Revenue Management, apace with Commercial and Marketing 4.0 activities, guarantees hoteliers to be able to maximize results in both the short and long term.
- For start-ups, evaluation of market share and study of the most satisfactory commercial strategy
- Customer experience analysis
- Identification of target audience and implementation of competitor analysis
- Positioning of the structure and identifying its reference marketing mix
- Development of online and offline sales strategies
- Creation of new products and interfaces between channels and Channel Manager
- Research and evaluation of new sales channels
- Management of the tariff policy, based on the historical data of the structure and on forecast
- Trend analysis
- Daily Check on the pick-up of reservations
- Availability Management to Optimize websites (SEM and SEO)
- Creation of packages and promotions for the web
- Creation of Pay per Click campaigns on Google AdWords
- Performance on Social Media Marketing & Brand Reputation Management
- Optimization of contents of online sales channels and the website
- Process revenue forecasts
- Monitoring and control performance